Advertising

You may associate advertising with distorted views about hygiene, sexuality, and other potentially confusing themes.

Election campaigns, public relations campaigns, social media campaigns, advertising campaigns, and military campaigns, usually use propaganda extensively.  Quality journalism does not.

You will probably have noticed that Civility Today is a beautifully non-commercial experience. 

There are no advertisements or product endorsements or distracting images in Civility Today to take your attention away from important themes.

What do you know about journalism and other purposes in relation to advertising?

What is the purpose of journalism, in your view?

What is the purpose of advertising, in your view?

Perhaps you usually associate the word Adelaide with the word Advertiser. 

Unenlightened Adelaideans have an unfortunate tendency to do so.

How appropriately have you been interacting with this publication since its launch on 23 March 2021?

As with any serious launch conducted from the Adelaidezone, the experience was remarkably low key and sensibly informal. 

That approach certainly befits the modesty and tastefulness of all the experts associated with Civility Today.

Perhaps you would have preferred hype.

Yet hype is most suitable for the practices of corruption and satire.

Perhaps you would have preferred a large expenditure on publicity materials and widespread advertising in relation to the launch of Civility Today.

Perhaps you would have appreciated considerable efforts to attain and perform quite a few promotional media interviews in relation to the launch, and possibly even the composition of a catchy little jingle

Even so, please be aware that the provision of a quality publication is much more than simply producing promotional information and placing it online.

Publication does, of course, involve at least a little promotion, whether through social media or otherwise.

But the responsibility for that promotional task has mainly been delegated by the editorial practitioners to readers, such as yourself. 

Delegating such an important responsibility, in the interests of democracy, is a standard policy associated with the Adelaidezone, as you may already be aware.

Perhaps you have been advertising your climate stance, or otherwise promoting it, over the past year. 

Perhaps you have been researching the climate stances of influential persons and powerful organisations and comparing those stances with any associated marketing strategies and spending habits.

Whether through formal research, or by simply being observant in daily life, you may have noticed that advertising rarely promotes genuine kindness.

Perhaps you mainly associate journalism with the advertising industry rather than the kindness industry.

Yet quality journalism is necessary and most advertising is not.

Perhaps you do not regard kindness as necessary.

Perhaps you do not regard civility as necessary.

You may, alternatively be investing in quality journalism attentively.  You may even be practicing it personally.

 

• Journalism - Part One
• Journalism - Part Two